Now that I have approved your team’s choice of a client, you can begin drafting potential brand identities for your organization. As you do so, please resist the urge to settle on the first typeface you experiment with or the first symbol you find. Your team should develop rough drafts of several (at least four or five) logos/wordmarks during the next week. I’ll leave it up to each team to determine how best to accomplish this task, but I strongly recommend meeting together outside of class at least once this week.

Here’s how we’ll spend our time in class:

• On Tuesday, we will split the class period between an Adobe Illustrator tutorial and an exam review session. Before you come to class, please read or watch several of the Illustrator tutorials linked on the Resources page. (How many, you ask? As many as it takes to get comfortable with the basic functions of the program.) Ideally, you should find some time to visit a computer lab and actually use Illustrator before Tuesday. In addition, you should bring your copies of Document Design and Thinking with Type, as well as any questions you have about our first exam.
• The entire class period on Thursday will be devoted to our first exam. The exam will cover everything we have read so far this semester, as well as my in-class lectures and our in-class tutorials. To prepare for the exam, you should use whatever method works best for you, but I recommend forming study groups with your classmates to review your notes.

As always, please let me know if you have any questions about these plans. Otherwise, enjoy your weekend and good luck experimenting with your brand identities!