I hope you’ve enjoyed a few days without me, and I hope you’ve had productive work sessions with your teams. Next week, we will see what you’ve accomplished as you share your Visual Identity Package with the class. Here’s what we’ll do each day:

• On Tuesday, I will hold a conference with each team, so come to class ready to show me drafts of your brand identity guidelines and sample documents. During the portion of class when you’re not meeting with me, you will hold a peer critique session with another team, which will give you the chance to receive additional feedback from your peers. If you are struggling to compose and/or design your brand identity guidelines, please refer to the St. Edward’s University Brand Identity Guidelines, linked on the Readings page.
• On Thursday, each team will deliver a short oral presentation (8–12 minutes) that explains the new visual identity to its client. We will discuss the details of these presentations in class on Tuesday, but generally speaking, you should review the organization’s brand history, introduce the new brand to the client, explain the rationale behind your choices, and help the client understand how to use the new visual identity effectively.

If you have any questions between now and Tuesday, just let me know. Otherwise, good luck drafting your materials for Unit #2!