Week 4: Peer Critique, Typography, and Visual Identity

I hope our workshop session yesterday was helpful, and I hope you feel a little more confident in your ability to complete the poster assignment. I know that many of you are feeling stretched to your technological limits right now (and probably cursing InDesign under your breath), but please don’t get discouraged. Remember: your posters don’t need to be complicated to be successful; simple posters that follow the basic principles of design we’ve been discussing can be highly effective.

Next week, we will wrap up our first unit and move on to the next big project. Here’s how we’ll spend our time in class:

  • On Tuesday, we will make up our “lost” day from Week 3. Please read pages 7–47 in Thinking with Type before you come to class. We will spend most of class in a peer critique session, so you will need to bring both electronic and printed versions of your three posters to class. (It’s OK if the printed copies are in black and white.) Your posters may be a bit “drafty,” but they should be far enough along that your classmates can provide you with feedback about how to fine tune your designs.
  • On Thursday, I will introduce our second major assignment, the Visual Identity Package, and put you in teams for this project. To prepare for our discussion about branding and visual identity, please read pages 48–83 in Thinking with Type before you come to class. In addition, the final draft of your Unit #1 project is due at the beginning of class. Please bring printed copies of your three posters and your memo to class (it might be wise to review the assignment sheet), and please upload a zipped file containing your project folder to my Dropbox before you come to class. (I will send out the password for my Dropbox via email and repeat it in class on Tuesday.)

If you have any questions about these instructions, please let me know. Otherwise, good luck with your posters!

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